Discover our latest release of diverse stock imagery with a behind-the-scenes look at the Vaccination Saves Lives stock photo collection, and why a collection like this is so important.
If 2020 was the year of Covid-19, 2021 is looking like the year of the vaccination. Over the past year, we’ve had to pivot more times than we can count - constantly looking for ways that we can answer a swiftly changing world with imagery that matters. Imagery that makes a difference, while maintaining the top quality and best stock visual assets that we’re known for. That’s why we’re thrilled to announce our latest collection of stock images, our vaccination stock photo collection “Vaccination Saves Lives.”
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Explore the full collection, including these two joyous images, here.
Vaccination Saves Lives: The Making of the Collection
When our team was discussing what to shoot next, vaccinations were a no-brainer. “The main idea behind the shoot was to create some vaccination pictures of people that really send out a positive message about vaccinations,” says Jacob Lund. As of April 5th, over 170 million people in the United States alone have received at least one vaccination dose- and that number continues to grow daily internationally as more and more vaccines become available. However, as with any global health crisis, there’s a lot of information and misinformation being shared online. We wanted to make a collection that celebrated the monumental achievements of the global health and science community, and the tremendous success of creating a globally available vaccine quickly and safely.
On set for the Vaccination Saves Live collection photoshoot.
As more and more studies and research is released as vaccinations increase in numbers globally, there’s been a surprising amount of benefits that scientists didn’t expect. One of these positives is the ever-looming cloud of the COVID-19 variants, which are mutated strains of the virus. At first, experts weren’t sure whether or not the existing vaccines would protect against them. However, studies have been released that show that both mRNA vaccines (Pfizer and Moderna) offer a cushion of protection against certain variants, including the B.1.351 and B.1.1.7 variants. As more and more positive results are released, we are pleased to have a selection of vaccination visuals that celebrate the happiness of receiving a vaccination.
The Need for Positive Medical Stock Imagery
If you browse any stock image catalogue, chances are when you search for medical diagnosis, hospitals, clinics, or treatment- you’ll be largely met with negative visual imagery. Most of the images that exist out there focus on the trauma associated with hospital visits, featuring scared and nervous faces that look almost distrusting of medical systems. We wanted to flip that narrative with this collection of vaccine stock images. Instead of focusing on looks of fear, we wanted to celebrate the happiness of people and their families who are receiving vaccines and moving forward amidst a time of unprecedented turmoil.
Positive visual imagery has the power to create positive sentiment.
“There’s a lot of misinformation out there about vaccinations, and I hope that clients will be able to use these images to send out positive messages about the importance of vaccinations,” says Jacob Lund. The Vaccination Saves Lives stock image collection focuses on that positivity, and we encourage clients who are using this visual imagery to share the messages of hope and resilience that inspired us when we created the collection.
How Global Brands Can Use Vaccination Stock Images
There is something so incredibly powerful about creating images that show the reality of our global, ever-changing world. It’s a gift that our team never takes for granted. The Vaccination Saves Lives collection was created so that global brands can use this visual imagery to help save, protect, and enhance lives by depicting the positivity of COVID-19 vaccinations. Beyond Covid-19, we hope that these stock images of vaccines will be able to be used to show the positivity of vaccinations to protecting our global world. If there’s one video that we love celebrating the happiness of vaccines, it’s popular Bhangra dancer Gurdeep Pandher of the Yukon in Canada tweeting a gleeful post-vaccination video for hope, joy, and positivity.
Yesterday evening I received my Covid-19 vaccine. Then I went to a frozen lake to dance Bhangra on it for joy, hope and positivity, which I'm forwarding across Canada and beyond for everyone's health and wellbeing. pic.twitter.com/8BS0N7zVZK
— Gurdeep Pandher of Yukon (@GurdeepPandher) March 2, 2021
Celebrating the diversity of humankind in this collection
“The COVID-19 pandemic has impacted all of us around the world, and we found it important for us to try and show how this is affecting all of us- no matter age, gender or ethnicity,” says Jacob Lund. We created this collection to show that this pandemic does not affect one type of person - but rather connects us all through our navigation of this time as a global community of individuals. The collection features men and women of different ages and ethnicities. We then encourage clients who license these images to create diverse and positive campaigns with these images.
There is no one face of COVID-19, and there is no one face of the vaccination.
The Creative Process Behind the Shoot
Any shoot where we can create images that celebrate the achievements of humankind get us excited and this photoshoot was no different. Working safely with masks and social distancing measures in place allows our team to continue doing what we love- create images that have an impact. We work small and efficiently, which allows us to maximize our creative opportunities on set. Here are a few behind-the-scenes images of the creative process behind the Vaccination Saves Lives collection of stock images.
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What’s Next for Covid-19 Stock Images
While our latest collection celebrates vaccination stock images with a positive outlook, we’re constantly looking ahead at what’s next. We’re excited to start shooting family reunions, safe travel, and visuals that depict this new (and vaccinated) world as more individuals are given access to vaccines. If you can’t find what you’re looking for in this collection, get in touch with our team. You never know - we’ve been known to grant wishes from time to time.